One option is to organize your essay from general to particular . For example, if you were describing the new Big Tex at the State Fair of Texas, you might start out by describing the setting - the smell of the corn dogs frying, the crowds of people, the happy children dodging in and out of the midway games - then get into his grandiose size - after all, everything is bigger in Texas, right? After that, you describe the details: his new crisp, white, pearl snap shirt, his blue jeans tucked into cowboy boots, adorned up top with his signature belt buckle, and so on.
I enjoy all the clever comments, but the problem of selecting appropriate students is real. My experience, after having taught in a post doctoral program for over 25 years, is that the challenge is not selecting candidates that are talented, brilliant, inquisitive, it is selecting candidates that are suited to the path they have chosen.. If they get far enough to be individually examined or interviewed all the above has been more then adequately proven. I have seen too many people struggle to be happy and productive in life, however, because they were not suited for they aspired. Programs shouldn’t concentrate on one more clever way of letting candidates show their brilliance, they should concentrate on getting brilliant candidates in the programs for which they are suited.