Find some papers you think are actually written well and analyse what they do (one critic of the scientific literature claimed that only about 5% of the papers he had read in his fields were in fact written well). Also, make a note of what you as a reader like or don't like and use that as a guide on how to write well. If you're not sure if your difficulties as a reader are your fault or the writer's, have a look at some of the things written for authors on the Nature website , particularly the article by Leslie Sage , and " The Science of Scientific Writing " by George D. Gopen and Judith A. Swan.
For a totally untechnical person – sorry what does this mean please? – 1. fresh installation of WordPress – yes I have this though I am using the Twenty Ten theme and have only just started setting up! 2. Thesis Theme for WordPress – where do I find this – will it change all my settings and what I have already done? and 3. the WP e-Commerce plugin on your site – scary!
I so need an online store but I cannot do any coding unless really clearly mapped in a vid or with the kinds of examples you gave above. Should I just give up now! Tracy