Social media recruitment dissertation

Employers may be concerned that some employees spend too long using company computers for personal reasons such as sending emails to friends, updating social network accounts, or shopping online. This is a problem which can be difficult for line managers to spot, as employees can switch quickly on screen between their work and personal use of social media. Another complication can be that as well as using their work computer, an employee might also use their personal smart phone or device.

Employers should have a policy about personal use of work devices so employees are clear about what they are allowed to do. It would also be a good idea to speak to staff about the use of personal devices during working hours. If a policy is breached, or if the employer can deems it necessary, IT specialists can monitor employees' time spent online on work equipment, or block access on a work computer to certain sites.

The use of social bots and chatbots has created an analytical crisis in the marketing industry. [36] Companies use social and chat bots to automate their social marketing that appears to consumers and other companies to be real interaction. The ability for bots to mimic human interaction makes it difficult for marketers and data analysts to differentiate between human interactions and automated bot interactions; [36] having implications for quality of data. [36] Companies continue to use bots to automate their social media interactions although the same bots are negatively affecting their marketing data causing a "digital cannibalism" in social media marketing. Additionally, bots violate the terms of use on many social mediums such as Instagram. This can result in profiles being taken down and banned. [37]

Social media recruitment dissertation

social media recruitment dissertation


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