Communication can be defined as process of using, word, sound or visual cues to supply information to one or more people.  A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send.  The communication process was once thought of as having the source of the message, which is then encoded , put through the chosen communication channel , which is then decoded by the recipient and then received.  Throughout the middle of the channel there is the potential for noise to distort the message being sent.  Once the receiver has the message they then give feedback to the original source, where they then find out whether the campaign has been successful or not.