He also created for himself and took on as a second skin the persona and trappings of that legendary American figure, the Texas cattle rancher. In his third year in the Senate, he bought a piece of land along the Pedernales river in central Texas, which became the LBJ Ranch. There he was regularly photographed on horseback, lasso in hand, rounding up steers while outfitted in a Stetson hat and cowboy boots. In fact the LBJ ranch was more than a place of relaxation for Johnson – as his wife Lady Bird Johnson explained in many interviews, he almost never actually relaxed. The ranch became part of the figure Johnson created to reinforce his increasingly powerful political position.