Jet sample essays

In a saturated market like long haul passenger air travel, and particularly in the premium market position, technological innovations are often the arena in which competition is played out (Chan, 2000). Airline suppliers expend considerable levels of research and development (R & D) in creating new fleets and cabin products in order to boost sales, and customers enjoy using new technology on airlines not only for reasons of comfort, but because new fleets evoke in passengers a sense of security (Heracleous et al, 2006). Technological developments have had a huge impact on Singapore Airlines. The carrier has one of the youngest fleets in the industry, and prides itself on being the first to adopt new innovations, such as headsets, reclining seats and seatback entertainment systems (Singapore airlines, 2014).

Jet sample essays

jet sample essays

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