After establishing the basis for what a face is, Goffman addresses the particular set of societal rules and etiquette also connected with how to interact with others and respect their faces. The goal of social encounters’ goal is to maintain face, and social relationship etiquette includes not destroying the presented face of anyone in the group. The individual’s priority is to work towards a particular image for one’s self and maintain it once it is achieved. Finally, when one’s place in society is solidified, whether voluntarily or not, they (from that point on) act accordingly avoiding people and places that would elicit conflict or put face in danger. Since people invest themselves in ideas and ideas are what are vulnerable to offenders (by way of communication), people must often sacrifice justice when put in the face of danger in order to save face.