I believe I authored the first example listed in her third category, "the thankful small minority," but she got it all wrong. I really belong in the Opposed category, "Those that need to proclaim they are scientific aren't," which I would modify to: "Those who need to proclaim psychological science suffer from physics-envy." Klatzky also truncated and revised my suggestion for a name change, which had a certain ragtime syncopation to it that was lost in her abbreviated version: The American Association for By God, Real and We Mean Really Real, Scientific, Real Really Scientific, By God, Psychological Science. Said aloud enough times by enough members, and soon everyone would know just how scientifically we regard APS.
Psychologists can also work to make the terminology they use to describe therapy more palatable to men, says John Robertson, PhD, an emeritus professor at Kansas State University. In a 1992 study in the Journal of Counseling Psychology (Vol. 39, No. 2, pages 240-246), for example, he created two brochures for a campus counseling center and distributed them to community college students in auto mechanics, welding and other mostly male areas. One of the brochures described the center's counseling services in traditional terms, the other used terms like "consultations" rather than "therapy" and emphasized self-help and achievement. He found that the men who received the second brochure were more likely to say they'd seek assistance at the center than men who received the traditional one.